Review Theory of the Firm
Answers:
1. Define Marginal Cost.
Ø MC = DTC / DQ
Ø Marginal cost is the cost of producing one more unit of
output.
2. Define Fixed Cost.
Ø FC = TC – VC
Ø Fixed cost is the cost of fixed input resources.
3. Define Economic Profit.
Ø Economic Profit = TR – TC (explicit costs + implicit costs)
Price Quantity Total Cost
0 12
28 1 22
24 2 32
20 3 42
16 4 52
12 5 62
8 6 72
Base your answers to the following questions
on the previous table.
4. What is the marginal cost of the 5th unit?
Ø
MC = 10
5. What
is the average fixed cost at 4 units?
Ø AFC = $12 / 4 = $3
6. What is total variable cost at 3 units?
Ø
TVC = $42 - $12 = $30
7. What is the marginal revenue of the 6th unit?
What does that indicate about elasticity of demand?
Ø MR = -$12
Ø MR < 0 :
Inelastic Demand
8. What output will the firm produce? Explain
why.
Ø
MR = MC : 3 Units.
9. What is the profit/loss situation at the best
operating output?
Ø
Economic Profit = $18
10. What is the law of diminishing marginal
returns?
Ø
As you add additional variable inputs to a fixed input, at some
point you’ll reap smaller returns on that input.
11. Why does it occur?
Ø
Because there aren’t enough things for the variable inputs to do
and therefore they become less productive.
# of Workers Total Product
0 0
1 6
2 14
3 24
4 30
5 34
6 32
Use the information in the previous table to answer the next three
questions (12-14).
12. After which worker does diminishing marginal
returns set in? ____________________
Ø
3rd
worker
13. What is the marginal product of the 2nd
worker _______ of the 6th worker _______?
Ø
MP of the 2nd worker = 8
Ø
MP of the 6th worker = -2
14. What condition exists when the 6th
worker is employed?
Ø
Negative Returns
15. What is the relationship between marginal cost
and marginal product?
Ø
They are inverse images of each other.
16. Describe one force that can cause economies of
scale.
Ø
Specialization of labor, management, or capital.
17. How are economies of scale different than
increasing marginal returns?
Ø
Economies of scale are a long-run phenomenon.

18. What kind of firm does the previous graph represent? How do you know?
Ø A perfectly competitive firm. We know this because MR = D, and it is perfectly elastic
(“price-takers”)
19. Given the information in the previous graph:
a) Highlight the firm's best operating output and price.
Ø P1, Q1 (Where MR =MC)
b) Is the firm earning a profit, breaking even or losing money? (How can you tell?)
Ø The firm is losing money since AR < ATC.
c) What should the firm do in the short run?
Ø
The firm should keep operating
since AR > AVC.
20. If firms in a perfectly competitive market face short run economic
profits, what will happen to market output and market price in the long run?
Explain why.
Ø
Firms will enter the industry causing the industry supply curve to
shift to the right. This, in turn,
causes the market price to decrease and output to increase.
21. Which of the following conditions will not be found in a perfectly competitive
market?
a. Individual
firms are price takers.
b. Everyone
involved in the market is fully informed about prices, quantity and other
market conditions.
c. There
are many firms in the market.
d. Any
firm may enter or exit the market in the
long run.
e. While the
products sold by firms are similar, there is some degree of product
differentiation.
Ø
The answer is “e” since all products are homogeneous in a perfectly
competitive market.
22. Is this firm producing the productively
efficient level of output?
Ø
No, because P is NOT equal to minimum ATC.
23. Which of
the following would cause the price of peanut butter to fall while the quantity
purchased increased?
a. The price of
peanuts (used to make peanut butter) decreases
b. The price of
peanuts (used to make peanut butter) increases
c. The price of
jelly (a complementary good) increases
d. The price of
jelly (a complementary good) decreases
e. Consumer incomes
increase
Ø The answer is “a” since the supply curve would shift to the right.
24. A pure monopolist’s demand curve…
a. is perfectly inelastic
b. is highly elastic
c. coincides with its marginal revenue curve
d. lies below its marginal revenue curve
e. lies
above its marginal revenue curve
Ø
A monopolist is a price maker and therefore his or her demand curve
will be downward sloping. It will be
greater than its marginal revenue curve if we assume that the monopolist is not
price discriminating.
25. What would happen to the price and quantity of
pens sold in the KO Bookstore if a Staples Office Supply Store opened at the
corner of Kingswood Road and Outlook Avenue?
Ø
Price and quantity of K-O pens sold at the K-O Bookstore would fall
because demand would decrease (shift to the left).

Refer to the diagram above as you answer the
following questions.
26. Highlight the firm's profit maximizing price and output.
Ø Price = $A
Ø Output = E
27. What rectangle represents the firm's total revenue? _______________
Ø OAJE
28. What rectangle represents the firm's total cost? _______________
Ø OBHE
29. What rectangle represents the firm's profit/loss? ________________
Ø ABHJ
30. Is this firm operating at the socially optimum output? Why or why not.
Ø No, because P > MC.
31. How would an increase in variable costs affect this firm's price and output?
Ø It would cause price to increase and output to decrease
because the marginal cost curve would shift up.
32.
Which of the following is not a
precondition for price discrimination?
a. The product involved must be a durable good.
b. The good or service cannot be resold by
original buyers.
c. The seller must be able to segment the
market, that is, to distinguish buyers with different elasticities of demand.
d. The seller must possess some degree of
monopoly power.
33. If an industry has many sellers that offer differentiated
products, and entry into the
industry is easy,
then it is best classified as ___________________
Ø Monopolistic Competition.
34. Describe two
barriers to entry.
Ø
Economies of scale.
Ø
Legal Barriers … patents, licenses, etc.
35. Which of the
following statements is not true of
oligopoly markets?
a. Firms seek to avoid price competition.
b. Significant economies of scale often exist in
such industries.
c. Firms act independently and are not worried about the actions of their competitors.
d. Firms often compete through the use of
advertising campaigns.
e. Some oligopoly markets use the price leader/ price follower model to determine price.

36. What
kind of firm does the previous diagram depict? How can you tell?
Ø
Monopolistic competition since the demand curve is highly elastic.
37. How would the firm determine its best operating
output?
MR = MC.
38. How is the firm doing in terms of
profitability?
Ø
The firm is making an economic profit since P > ATC.
39. What time period does the diagram depict?
Ø
The diagram depicts the short-run since economic profits are being
made.
40. Is the firm economically efficient? Why or why
not?
Ø
No, because P > MC and P > minimum ATC.
41. Highlight the consumers' surplus.
Ø
Consumer surplus is the area under the demand curve above the
market price.
42. What is a natural monopoly?
Ø
An industry in which economies of scale are so great that a single
firm can produce the product at a lower ATC than would be possible if more than
one firm produced the product.
43. Draw a diagram of an unregulated natural
monopoly that shows its profit maximizing price and output.
44. What is an example of a natural monopoly?
Ø
Natural Gas, Electricity, Wireless Communications, Long-Distance
Phone Service, etc.
45. With reference to your graph, state where the
government would set price and quantity in order to achieve a fair return.
Ø
P = ATC
46. With
reference to your graph, state where the government would set price and
quantity in order to achieve the socially optimum output.
Ø P = MC